Often abbreviated as BOP, this place was discovered by Captain James Cook, after he noticed abundant food supply when compared to the observations he had made in Poverty Bay.
The region has the third-highest regional population density in New Zealand, with only the 11th-largest land area. The major population centres in the region are Tauranga, Rotorua and Whakatane. The Bay of Plenty is also one of the fastest growing regions in New Zealand. Also, significant horticultural, forestry and tourism industries are well established in the region.
Climate and Geography
The Bay of Plenty is one of the sunniest places in New Zealand, and is renowned for its clear blue skies and consistent warm and fine weather.
Although buses connect many of the towns and villages, the best way to explore is by car. Most roads are well maintained and clearly signposted, and a car gives you the freedom to explore hot pools and waterfalls tucked down obscure and winding side roads. The Pacific Coast Highway is popular with cyclists, particularly in summer.
Shopping and Entertainment
Enjoy a bit of pampering, shop to your heart's content but until your budget allows you to. The region is also a shopper's haven, with homemade arts and crafts, boutique shopping and one of the biggest indoor shopping centers around.
If you've worn yourself out shopping, visit one of the region's great spas or hot pools for a real treat.